Chambord, in Jeweled Form
Last year Chambord commissioned bespoke personal jeweler Donald Edge to create “an exquisite, hand crafted version of Chambord’s iconic Royal Orb made from diamonds, pink pearls and solid gold.” The bottle was expected to be worth more than $2 million upon completion and was revealed to the public on the last day of London Fashion Week this past September.
Link: http://www.chambordbydonaldedge.com/edge-chambord-bottle.html
Chambord also showed the bottle during the opening party for a “Breakfast at Tiffany’s” play that the brand sponsored. The bottle is for sale and is now expected to go on a “world tour.”
Commissioning an extravagant piece of art in the middle of a global recession is an interesting move. In a Youtube video from the party (after the jump), Edge’s brand manager essentially summed what both the jeweled bottle and the Chambord brand were hoping to project: “The bottle is a thing of beauty and extravagance and indulgence, but there is a serious element to it, which is that it showcases traditional technique and craftsmanship.”
More (including the Youtube clip) after the jump:
Here’s the full text of the press information on the Chambord / Donald Edge website:
Chambord by Donald Edge is the collaboration of bespoke jeweller Donald Edge with Chambord, the black raspberry liqueur, to create an exquisite, hand crafted version of Chambord’s iconic Royal Orb made from diamonds, pink pearls and solid gold.
On completion the bottle will be worth more than $2 million, featuring over 1100 exquisite round brilliant cut diamonds with princess and pear cut diamonds, a square emerald cut diamond and the finest round pearls all set in hand wrought eighteen carat yellow gold. It will remain under wraps until a special party at Somerset House on the final day of London Fashion Week, September 22nd where it will be unveiled in front of the media and fashion industry insiders.
Under tight security, it will also go on display in the Chambord Bar for the launch night of “Chambord presents Breakfast at Tiffany’s” with Anna Friel and Joseph Cross at the Theatre Royal, Haymarket, 29th September.
The bottle will be entered for the title of Most Expensive Bottle of Spirits in the Guinness Book of World Records.
